Overview of Content Management Approaches and Strategies

The volume of information being published on intranet, extranet and Internet websites continues to grow at a rapid pace. Therefore, website content management is emerging as a mission-critical business problem that must be resolved and where controlling complexity is key. The purpose of this study is to provide a major overview of content management approaches, strategies, benefits and challenges. The paper is written for both practitioners and academic readers. Interviews were conducted with industry leaders and software vendors, with research analysts at GartnerGroup and with website and Intranet managers at the Vanguard Group. A literature search was also under-